Wednesday, October 27, 2004

Truth

Truth

There are two things I’d like to say about truth.

1. There is a universal truth to most things in life
2. You probably aren’t going to realize it

My favorite show, “Bullshit”, hosted by Penn and Teller is probably one of the best shows in history for exposing truth.

Here is an example

Bottled water. Remember the first time you heard about bottled water, and how fucking ridiculous that sounded to you? Bottled… water? What the fuck you said to yourself. But then the marketing machine took over. They convinced us that our tap water wasn’t clean - that it is full of contaminates. The convinced us that bottled water tasted better. For the first few years, people still saw through the bullshit, but eventually it took over. Now you can’t go to a university classroom without 75% of the stuck up bitches having a bottle of water on their desk. You’ve now probably purchased at least one bottle of waters in your life, if not hundreds. Now, what does this have to do with anything?

Truth. The truth is, that bottled water is a scam! We knew this 15 years ago, yet let the bottled water companies brainwash us. Tap water has been proven to be as sanitary as bottled water, as well as passing the “taste test”. Penn and Teller have a show devoted to this phenomenon, but the fact is, nothings going to change.

Truth is an absolute. There is no debating what truth is. If there is a truth to something, there is only one possible outcome. Bottled water’s truth is that it’s a complete scam. But the reason we’ll never see the end of it is because there are a lot more people with something to lose if the truth was (re)discovered, than there are of people to gain. Who would gain from the elimination of all bottled water companies? It would be hard to pinpoint, but certainly society on a whole would be better, as there would be less money wasted, and the environment would also be better, as there would be less wasted plastic bottles. But the bottled water companies would go tits up, and there would be a lot of visual, obvious loss on the part of the owners and workers. If a economic study was ever done that proved outright that having bottled water was more detrimental to society than it was beneficial, nothing still would be done because the companies would fight against this, and it would disappear overnight. The only way it could happen is if collectively, society woke up and realized that the study is right, and all got together and fought the bottled water companies. Of course this would never happen, hence bottled water is here to stay.

This is one example of truth. But on a much larger scale, truth isn’t something that is so trivial. There is a truth about everything. There is one answer to everything, even subjective things.

What is the best form of government?
Who would make the best president?
Which religion is right?

All these questions have an answer. One answer. How to obtain that answer is another thing, but the fact is that there can only be one possibility.

Too many people have too much to lose if people found out about certain truths. Certainly some people can know about them, but the marketing machines keep this knowledge to a minimum. By brainwashing and keeping the society ignorant, they can continue making themselves better off. The less you know about something, the more someone can exploit you. Overall, it’s inefficient. Finding out the truth should be the sole purpose of our existence, but because personal gain gets in the way, we will never have an honest, or efficient society.

Once you realize this, it is now your only real choice to find your own truth, skew it, and exploit people’s ignorance about it. You’ll make a fortune if you find the right one. Bottled water isn’t a bad start.

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